LATEST RELEASE

MORRISSEY'S MOM'S FAVE

Premium Members - $13
Basic Members - $18
The Unwashed Masses - Currently Unavailable

Release Date: March 3, 2025
Remaining First Run Shirts: 46

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Designs for savvy people that get it and like saving loads of cash

No pop ups. No fake promos and sales. No spam.
Exclusively for Knowing Look Members.
IYKYK

Most Recent Releases

Like Joining a Secret Club


It's that moment when you get the reference. Or when you make the reference and someone
else gets it. The half-smile, the silent, "I see what you did there."
That's the Knowing Look.

We're making these designs for you, because we know you're a junkie for the subtle nod, the
inside joke, the auto laugh. Knowing Look is more than just exclusivity and savings.
It's about connection.

Every two weeks-ish (we like to keep it mysterious like a speakeasy), we release a new rad design at a very deep discount: Up to $22 off for Primo Members. What's the catch? You've got 24 hours to lock in that price, amigo. After that, the design moves to 2nd Edition, and the discount, while still poppin', isn't quite as steep: Starting at $16.99 for Primo Members. But don't sleep on it - the new discount only lasts 48 hours. After that, all designs move to 3rd Edition and, you guessed it: the discount decreases again. No worries if you're a Knowing Look Member though, cuz the price is still incredibly low, starting at $23.99 (for all the math geniuses out there, that's $11 off what those chump non-members pay).

TL;DR: The earlier the bird, the bigger the worm, er discount. Plus you can load up on as many items as you want during any discount window.

What you pay depends on two things: Your membership level and the Edition (the earlier you shop a new design, the lower the price). Primo Members pay $12.99 for 1st Editions, $16.99 for 2nd Editions, and $23.99 for 3rd Editions. Epic Members pay $17.99 for 1st Editions, $21.99 for 2nd Editions, and $28.99 for 3rd Editions. Non-Members always pay $35 and can't buy during the Limited Time Pricing periods (Sorry, El Cheapo - membership has it's priveleges).

  • Primo Knowing Look Memberships start at $3.50 a month ($42 annually renewing dues)
  • Epic Knowing Look Memberships start at $2.50 a month ($30 annually renewing dues) with options for month-to-month membership dues starting at $5.00 a month
  • JOIN NOW!
  • Save up to 63% on Knowing Look gear and NEVER pay list price
  • Exclusive and early access to newly released designs with the option to be notified the second a design is available
  • Free swag with product delivery
  • Free Tshirt every year your membership renews for Primo+ Members
  • Unlimited quantities: Wanna outfit the whole family/crew/club/department/neighborhood? Have at it. We're not gonna limit how many you buy with that sweet, sweet, sweet Knowing Look discount!
  • Looking to save on shipping? We got you, fam with Primo and Epic membership level options that include FREE SHIPPING

Greetings Madame/Sir. Thank you for visiting our store. We regret to inform you that while you can't access Knowing Look's steep discounts, please feel free to browse our wares and help yourself to any 3rd Edition design at the very reasonable list price of $35. Or may we suggest you join the fun and become a Knowing Look Member today to unlock all the discounts and snarky copywriting?

How to Play the Game

Premium Members

Limited Time Pricing on designs unavailable to the general public, starting at $12.99. Early access to new design drops, a free Tshirt every year, plus a bunch of freebies & other perks including options for free shipping.
Join now starting at $3.50/month

Basic Members

Limited Time Pricing on designs unavailable to the general public starting at $17.99. Get early alerts when a new design drops, free swag and other perks including options for free shipping.
Join now starting at $2.50/month

Non Members

We get it: You're not a joiner and you've got cash to burn (In this economy? Good on ya, brother!). Go ahead, flaunt that disposable income: 3rd Edition designs are yours for $35 - after a short wait. Or you could just save big and...
Join Knowing Look now!

Most Popular Designs

Most Obscure References

Editor's Picks

Just Another About Us Story

At least it's true

A few years ago, our founder was given a gift: A black Tshirt with an obscure reference to a current event, a joke only insiders in his industry would get. He loved that most people who saw him in it had no idea what the reference was about. But he REALLY loved it when someone did get it and let him know. A couple of people connecting on an IYKYK reference is a dopamine hit. Like a late-night scroll session, he wanted more dat dopamine. The beginnings of Knowing Look took shape.

Now Knowing Look carries on with that same goal, guided by two basic principles: Provide high quality, do it at a low cost. As we’ve grown, instead of increasing our prices and lining our pockets, we’ve actually brought our prices down. We’re committed to keeping our margins the same, even as our volume goes up, then lowering prices even more for our members. The takeaway: The more product you buy (and get your friends to buy!), the more we can and will lower prices. We don’t get why this concept is so strange, we just know everyone around us keeps jacking up their prices. But we don’t believe in $15 hamburgers with sketchy ground beef, or $8 pints of ice cream with hardly any actual dairy. We definitely don’t believe in $50 Tshirts, $80 hoodies, or $30 beanies. We also don’t believe in $6 Amazon and Temu Slop Tshirts that don’t last more than a few washes. What we do believe in are great designs, high quality, low prices, and providing a good living for our employees without trying to empty your pockets.